Guiding Principle: Compassionate Entrepreneurship
The spirit is activated by intention based on the light of understanding. When the clean intention (loving) meets the light of why and how (appropriate response), the heart is activated, actualizing the alive spirit. The essential spirit is loving towards needs and lacks, where the thirsty roots are, in an enlightened response with care.
Guiding Principle: Partnership
Witnessing the interconnected reciprocity within each ecosystem, we engage in partnerships respecting all contributors to the evolving vision.
Guiding Principle: Inside Out
Wholesome honest giving starts from within where the caring heart seeks the clear vision for appropriate response. To be able to truly give, we need to develop compassion and heartfelt caring within as individuals and entrepreneurs.
Guiding Principle: Ground Up
We give attention to the causes and seek to serve the roots, tending to the needs of the ground within each field.
Guiding Principle: Abundance of Mercy
Nature is mercifully responsive to all our needs with its abundance. We acknowledge the gifts we have received and give with caring intention and intelligent response.